Interesting to many, Essential to Few

(Stephen Parker, VP Market Research)

I offer this as a simple tag line to the malaise that many businesses find themselves in when it comes to positioning their Cloud offerings.  With all the hype about massive market opportunities offered by the unlocking of geographical constraints it is not surprising that the natural approach when looking at Cloud is a top down view.  This leads to a vision based on a massive market that can be served by a standardised offering that must surely be capable of at least a 5% penetration.  However experience shows that this approach has not been successful.

Help your customers get their data into the Cloud

(Stephen Parker, Head of Cloud Strategy, Rhipe) There are various blockers identified for why customers hesitate in adopting Cloud services e.g. security, offshore data, service reliability etc.  However from a very practical perspective simply getting data from it’s current location (on-premises) to the Cloud can be just as big a blocker. It doesn’t matter how…

Getting data into the Cloud

(Stephen Parker, Head of Cloud Strategy, NewLease) There are various blockers identified for why customers hesitate in adopting Cloud services e.g. security, offshore data, service reliability etc.  However from a very practical perspective simply getting data from it’s current location (on-premises) to the Cloud can be just as big a blocker. It doesn’t matter how…

Big Data keywords

Big Data and the Cloud

(Stephen Parker, Head of Cloud Strategy, NewLease) After “Cloud”, “Big Data” is one of the buzz words at the moment.  I was recently asked how they were connected and for some examples.  Following is a summary of my reply: One of the biggest challenges for all businesses will be that Big Data will require staff…