rhipe | rhipe partners with KEMP to enable Service Provider application delivery in the Cloud

KEMP’s new consumption and licencing options for its virtual load balancers and ADCs - delivered in partnership with rhipe, enable Cloud Service Providers to offer highly available, scalable, and resilient enterprise applications to their customers.

Pioneering Asia-Pacific cloud channel company, rhipe (ASX:RHP), has added KEMP Technologies’ leading application delivery solutions to its portfolio of cloud software and services. The strategic partnership, announced today, gives rhipe service providers access to KEMP’s powerful Layer 7 load balancing and ADC technology to optimise application availability, scalability, security, management and performance. The new licensing offerings include SPLA, application user “per-seat,” and a variety of metered and tiered consumption-based options. These new, flexible licensing models enable Cloud Service Providers to deploy vital Cloud IaaS application delivery component without having to make costly up-front investment in traditional, legacy hardware or virtual ADC appliances.

“rhipe provides partners with a complete end-to-end Cloud solution, helping them grow and thrive in the emerging Cloud economy,” said rhipe CEO Dominic O’Hanlon. “Our latest strategic partnership with Kemp Technologies enables our more than 1,800 service providers across Asia Pacific to get access to advanced technology that optimises application delivery in the Cloud - giving them yet another layer of sophistication and functionality to add to their toolset.”

Recognised by Gartner as the only visionary in its 2015 Magic Quadrant for Application Delivery Controllers (ADCs), KEMP software delivers the same powerful application delivery services and functionality across virtual, cloud, bare metal, and purpose built hardware appliances.

“rhipe represents a new generation of Cloud first distributors that are moving away from traditional hardware and software channel models as the market gravitates towards cloud adoption,” said Peter Melerud, Chief Marketing Officer, KEMP Technologies. “As a software focused company with experience of over 40,000 deployments, KEMP is ideally placed to help rhipe MSPs and their customers to get the most from their cloud infrastructure and deliver a reliable and optimised user experience every time.”

“Application delivery in the Cloud is increasingly in demand by partners and Kemp stood out as a company with advanced cloud-ready technology and an innovative approach to consumption and licensing,” O’Hanlon said. “The biggest challenge is to stay ahead of emerging technology trends while navigating complex licensing structures and infrastructure requirements.”

“What makes rhipe unique is that we are channel focused and cloud first - and we are continually reinventing our value-add to drive success for partners. We are a recognised leader in subscription software licensing in Asia Pacific, enabling MSPs through the partner portal to purchase licenses and services, as well as get access to billing, provisioning, management and support through a simple dashboard.”

In addition to its full range of Virtual Load Masters (VLMs) optimised for hybrid and public cloud environments, KEMP Technologies has also announced the release of KEMP360, designed to help customers simplify and streamline application delivery management across the traditional enterprise, while also supporting organisations migrating to virtualised and hybrid cloud environments.

As a Microsoft Cloud Service Provider (CSP) Tier-2 distributor, rhipe opens up exciting new markets for KEMP across the Asia Pacific region as a growing tide of companies look to migrate their applications to the Microsoft Azure public cloud platform.

About rhipe

rhipe (ASX:RHP) is the cloud channel company. rhipe is recognised as the leading expert in subscription-software licensing in Asia Pacific, with vendor partnerships with Microsoft, IBM SoftLayer, VMware, Citrix, Red Hat, Trend Micro and others. The Cloud first, channel first company, rhipe provides channel partners across APAC with complete end-to-end cloud solutions, helping them to grow and thrive in the emerging Cloud economy. In addition, rhipe’s multi-award winning services and support division is the industry leader in Microsoft Office 365 implementation. Formerly known as NewLease, the company rebranded to rhipe in 2014 and has offices has in Melbourne, Sydney, Auckland, Singapore, Bangkok, Manila, Kuala Lumpur, Jakarta and New York.

For more information contact Lauren Rutter, Marketing Manager, E: lauren.rutter@rhipe.com

About KEMP Technologies

With over 40,000 worldwide deployments and offices in America, Europe, Asia and South America, KEMP Technologies is the industry leader in advanced Layer 2 – 7 Application Delivery Controllers (ADC) and application-centric load balancing. Recognised by Gartner as the only Visionary in the ADC Magic Quadrant, KEMP is changing the way modern enterprises and service providers are building cloud-enabled application delivery infrastructure. Over the past decade, KEMP has been a consistent leader in innovation with a number of industry firsts, including high performance ADC appliance virtualisation, application-centric SDN and NFV integration, innovative pricing and licensing models and true platform ubiquity that can scale to support enterprises of every size and workload requirement.