SYDNEY AUSTRALIA, 09 February 2021
APAC’s leading distributor of cloud solutions and services, rhipe (ASX: RHP), has launched its first ever commercially available Software Product, SmartEncrypt. A game-changing cloud software security product, SmartEncrypt marks the first time a rhipe own developed solution will be sold through its partner network.
An affordable enterprise-grade encryption solution, SmartEncrypt is targeted at protecting the data of SME businesses regardless of their chosen cloud provider or IT environment.
With SmartEncrypt, which is set up to be complementary to a businesses’ existing security and business continuity solutions, if a hacker gains access or intercepts files protected, the file will be unreadable and of no value to the unauthorised recipient. Files containing sensitive information such as customer data, price lists, product specifications or financial information can be easily protected, without requiring deep technical knowledge or expertise and at an affordable price point designed for small-to-medium businesses.
SmartEncrypt marks the first time in rhipe’s 18-year history where it has developed and launched its own product to be distributed via its channel partners.
Leveraging their dominant position as the largest licensor of Microsoft 365 in Asia-Pacific, and with a channel network that boasts vendors including VMware, Veeam and Red Hat, rhipe has unparalleled insight into how businesses in the region have been adopting cloud solutions, particularly among SMEs. SMEs are amongst the most vulnerable to cyber-attacks, with 62 percent of small businesses in Australia experiencing a cyber-attack in the past year.1
A Software as a Service (SaaS) encryption product, SmartEncrypt allows companies to easily encrypt files and documents en masse using simple-to-manage encryption keys. This means even if a network is breached by an unauthorised user, the files they gain access to will be unreadable and unusable.
SmartEncrypt has been developed to complement businesses’ existing security and business continuity strategies and provide smaller to medium enterprises the levels of digital protection typically reserved for big business, creating a unique offering for the channel.
Over the last five years, cloud technology has added $9.4 billion of productivity to the Australian economy.2 78 percent of users reported increased productivity after adopting cloud services.3
“The global pandemic shone a spotlight on how cloud solutions increase efficiencies, drive productivity and reduce costs. It’s therefore not surprising that the cloud has become the norm for most businesses’ day-to-day operations, particularly over the past year,” said Dominic O’Hanlon, CEO of rhipe.
“However, the cloud is not without its challenges, notably from a security point of view. Thousands of businesses have shifted to this new digital world without truly understanding the measures they need to protect their businesses and their customers from a range of cyber threats.
“Security is the number one investment priority for businesses across Australia and New Zealand, and rightly so.4 The average time it takes to identify and contain a security breach in Australia is 296 days, higher than the global average.5
“The average cost of a data breach in Australia last year was $2.15m.6 But investing in data loss prevention services, such as SmartEncrypt to complement your tech stack, has been shown to lower the average cost of a data breach by $258k.7 Businesses cannot afford to ignore the need for data protection.
“To date, effective data protection services have often been out of reach for SMEs. They’re either too costly to implement, too complex to administer, or require files to remain in one location or with one cloud provider in order for encryption to remain intact. This is where SmartEncrypt is different. It provides an enterprise-grade level of encryption at an affordable price point and requires only basic digital literacy to run. And because SmartEncrypt is cloud vendor agnostic, files can be moved between desktop and cloud environments without needing to be decrypted and re encrypted each time.”
Modern businesses are increasingly reliant on storing high volumes of data in files. This data is often commercially sensitive, and includes Intellectual Property, business deals, designs, customer project data or confidential information such as employee records, legal case files and financial data. Consequently, two of the biggest risks facing modern-day businesses include data breaches and departing employees taking sensitive files with them.
“We’re entering a new era of digital reliance and sophistication. It’s paramount SMEs do everything they can to practice smart cyber security. Not only is it critical in protecting a business and its customers, but it is increasingly going to have legal implications,” added Mr O’Hanlon.
“New legislation is being introduced in Australia which will force any business belonging to a critical industry, such as healthcare, financial services or energy, to demonstrate its security credentials. We expect this will expand to all walks of business life very soon, which makes it an imperative for our channel to include SmartEncrypt in their offering to their customers.”
SmartEncrypt is available in Australia and New Zealand from 1 February 2021, with plans to roll out over the wider Asia-Pacific region across 2021
For more information contact:
rhipe, (ASX: RHP) is a global leader in cloud and technology solutions, providing partners with business advisory and deep domain technical expertise to thrive in the growing cloud market. rhipe is recognised as an expert in subscription software licensing in Asia Pacific. Its multi-award-winning services and support division is the industry leader in Microsoft 365 implementation and other global vendor solutions.