Interesting to many, Essential to Few

(Stephen Parker, VP Market Research)

I offer this as a simple tag line to the malaise that many businesses find themselves in when it comes to positioning their Cloud offerings.  With all the hype about massive market opportunities offered by the unlocking of geographical constraints it is not surprising that the natural approach when looking at Cloud is a top down view.  This leads to a vision based on a massive market that can be served by a standardised offering that must surely be capable of at least a 5% penetration.  However experience shows that this approach has not been successful.

Details

Disaster Recovery As A Service (DRAAS)

Fatal distraction: IT mistakes that will get IT PEOPLE FIRED: True tales of IT pros!

(Smita Roy, Country Manager, NewLease Singapore)

I couldn't believe my eyes when I read this article, So I decided to talk about this at one of the events we @Rhipe hosted around cloud backup and replication. Point #3 got the Highest aaahs and oooos. You'll know why, Read on.

Details