Partner-centric culture boosts profitability in the cloud
Small to medium sized businesses’ (SMBs) demand on the Cloud market remains as diverse as the cloud services on offer. Understanding their business, the customer journey and addressing their individual needs is the key to success for any IT service provider vying for their business.
SMBs often need greater customisation and more servicing than larger enterprises, so a one-size-fits-all approach doesn’t necessarily work. This in turn puts strain on the time and resources of small to medium service providers targeting SMBs. Drawing on the experience and resources of a Cloud partner can help fast-track their go-to-market strategy and ongoing support of SMBs.