The right experts will help you deliver cloud success for your customers
If you’re an IT service provider or integrator, the emerging generation of cloud-based services offers untold opportunities to add new value to the solutions you offer your customers. Critical to doing so, however, is ensuring that you build mutually beneficial relationships with the right experts to bring those solutions to fruition.
Those experts are standing out of a crowded field because of their capabilities in new technology areas like the Internet of Things (IoT), artificial intelligence (AI), smart lighting, and other fast-growing areas.
Taken on their own, any of these capabilities may prove difficult to integrate and even harder to translate into real business benefits for customers. rhipe, however, is actively building mutually beneficial pipelines that leverage our expertise in software and service delivery and partners’ own expertise in their areas of specialisation.
With thousands of partners across Australia and New Zealand, Rhipe are in the fortunate position of having a wide perspective on the technologies and strategies that are working, and those that are not.
rhipe’s recent partner survey, Digital Transformation: The pulse of Australian MSPs, surveyed 102 respondents at the national rhipeFest roadshow and found that just 15 percent are engaging with customers with a clear alignment to their industry verticals.
Far more – 36 percent – work with their clients as specialists in specific products, and 46 percent don’t differentiate between the way they engage with their clients.
This lack of responsiveness suggests missed opportunities to develop relevant, tailored solutions for customers.
At rhipe, years of experience in various industries have given us a strong understanding of what it takes to be a successful, next-generation cloud partner – and one of our key goals is to educate partners about how to best leverage technologies like IoT and the cloud to help their own customers.
This pursuit has led us to develop a range of focused initiatives to support IT providers, who are increasingly integral to the end result that we jointly deliver for customers.
rhipe’s expertise in delivering Microsoft products and services, for example, has helped us connect partners with Microsoft developer funding, cashback offers, rebates, free migrations of workloads to the cloud, and other incentives.
There are so many opportunities, in fact, that it’s nearly impossible for any one partner to know whether they have taken advantage of everything that is available to them. That’s why rhipe has developed a central landing page that collates available offers and links partners to the initiatives that are relevant for them.
rhipe’s fast-growing base of subject-matter experts includes Microsoft-focused business development managers – who work with partners to understand their 12 and 24-month goals, then make themselves available to support marketing initiatives, and to ensure that partners are as well aligned as possible to drive their growth.
There is much more to delivering cloud solutions than simply providing software-as-a-service licenses – and the most successful integrators will be those who develop their skills and service offerings to meet customers’ real business goals. Once you connect with the right experts in the right way, the possibilities of the cloud are wide open.
Connect with rhipe’s cloud and licensing experts at Microsoft Ignite, 13 & 14 February at the ICC Sydney. https://rhi.pe/s9