Our Heritage
rhipe began as NewLease, having been founded by Doug Tutus and Dawn Edmonds in Melbourne in 2003. Together they realised there was an opportunity to deliver industry-leading solutions directly to Partners via a modern distribution channel.
Over the years, the business has grown rapidly in terms of the diversity of our products and programs, service offerings, vendors in our portfolio, our geographic locations and our people. We now employ almost 600 staff across 10 countries. We are constant learners, focused on continuing to grow our deep domain knowledge across all segments.
We have also made several acquisitions during this time, with the most recent being SmartEncrypt (2019), Parallo (2020) and emt Distribution (2021), enriching the breadth of offerings and value we deliver to our Partners.
In November 2021, rhipe was acquired by Crayon, a leading IT advisory firm in software and digital transformation services, with more than 3,300 employees in 40 offices worldwide. rhipe is now a fully owned subsidiary of Crayon and is a significant contributor to its fastest-growing region Asia Pacific.
