rhipe is the Cloud Channel Company. We provide licensing, business development and knowledge services that support services providers, system integrators and software vendors accelerate the adoption of the cloud by end customers.

A Cloud 1st, Channel 1st focus, constantly reinventing our value-add to drive success for our customers.

Founded in 2003 as NewLease the business has grown to become the leading cloud software licensing expert in the Asia-Pacific region. From the outset we have specialised in supporting the service provider community in their adoption of the Cloud.  This was focused on subscription software licensing models from international vendors.  As the cloud has gained traction across the industry we have extended our offerings to include additional subscription licensing programs as well as more traditional programs that have become more "Cloud friendly" e.g. Microsoft Dynamics and other Microsoft volume license programs (LSP/LAR). A unique player in the field of software distribution, we are focused on enabling and accelerating adoption of the Cloud. This creates a powerful combination of company culture and core competencies, without conflicts from existing revenue models or direct to end customer service offerings.